Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time Robert A. Lutz

ISBN: 9780471470984

Published: November 24th 2003

ebook

256 pages


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Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time  by  Robert A. Lutz

Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time by Robert A. Lutz
November 24th 2003 | ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 256 pages | ISBN: 9780471470984 | 9.78 Mb

Read it for no other reason than to learn Bobs Seven Immutable Laws of Business. . . . This is vintage Bob-contrarian, thoughtful, and hes really fun to read.--ForbesIn this edition of Bob Lutzs bestselling account of the business philosophyMoreRead it for no other reason than to learn Bobs Seven Immutable Laws of Business. . . . This is vintage Bob-contrarian, thoughtful, and hes really fun to read.--ForbesIn this edition of Bob Lutzs bestselling account of the business philosophy with which he revolutionized Chrysler and much of the automotive industry, Lutz reveals his unique brand of creative management.

Readers will learn many lessons herein, including why the key to success in any business is maintaining a positive tension between the creative minds and the buttoned-up financial minds, and how to attract, motivate, and strategically deploy each type throughout an organization. This book features a new introduction and an epilogue in which Lutz introduces an eighth law that helps todays business leaders put his famed Seven Immutable Laws of Business into sharper perspective.Robert A.

Lutz (Scarsdale, NY) is General Motors Vice Chairman of Product Development and Chairman of GM North America.



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